About the project

Starbucks is a brand that has coffeehouses all over the world, serving coffee since 1971 in Seattle. To this day, Starbucks has grown tremendously. It's more than "just coffee". Amidst the pandemic, people were confined to their homes. We humans established new hobbies: whether that be baking bread or brewing coffee. Starbucks pushed their "Starbucks At Home" line for coffee lovers who want the same quality drinks at home, as at their local Starbucks cafe. This was in line with their mission statement:

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In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time.

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The strategy was built around producing images that elicit comfort, with their range of products at its core. With scalable visuals across multiple platforms and devices, we produced 9 concepts distributed over three roasts, with each their own coffee beans.

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The result

A set of carefully designed digital assets, scalable and adaptable to every corner of the world, as well as every corner of the internet and social media.

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